SEO, UX & performance

SEO-Safe Website Migration

Move to a new platform or page structure with a record of what visitors and search engines already use. We inventory useful URLs and content, agree what stays or changes and map each affected page to an appropriate outcome. The migration plan includes technical checks, a controlled launch and a retained recovery path.

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When this service is useful

When this is the right fit.

A WordPress or other CMS website is moving to a different application or URL structure.
A redesign merges, removes or renames service and content pages.
A completed migration needs review because old links no longer reach relevant information.

Typical problems

Problems we can help solve.

The old sitemap, public content and redirect list have not been compared.
Many unrelated pages redirect to one generic homepage or article.
Canonical, language and indexing settings still refer to the wrong environment.

What the work can include

Work shaped around your needs.

The final proposal is based on evidence and access, so the work remains relevant to the real environment rather than a generic package.

A public URL inventory from available sitemaps, exports, reporting and request evidence.
Content-equivalence decisions identifying pages to retain, improve, merge or retire.
Direct permanent redirects for genuine equivalents, with query and slash behavior checked.
Canonical, sitemap, robots and available language-alternate checks in the new application.
A release and rollback plan, followed by public response and crawlability verification.

Delivery and verification

Clear steps. Checked at every stage.

Mesh Creation keeps scope, approval, verification and the recovery path visible throughout delivery.

Record the current URLs and search directives before changing them.
Crawl source and target routes before launch, then verify redirects and indexation signals after cutover.
Re-crawl the affected surface and document what search engines can now discover.

Scope boundaries

Agree the scope before work starts.

Access, dependencies, environments, acceptance, handover and ongoing responsibility are made explicit. Assumptions are recorded rather than hidden inside delivery.

What shapes the proposal

Whether the move changes hosting only, the application, the domain or the URL structure.
Quality of the old export and availability of public page bodies and historical reporting.
Which commercial and editorial pages need to be preserved or rewritten.
Release timing, concurrent changes and how new records are kept safe during cutover.

Search ranking, traffic volume and indexing dates are controlled by search engines and cannot be guaranteed.
Content strategy, link acquisition and paid advertising are separate unless explicitly included.

Frequently asked questions

Useful questions before starting.

Is a hosting move the same as a URL migration?

No. Hosting can change while the public URLs remain the same. A platform or content change may also change URLs, page behavior and indexing signals; those decisions need a separate inventory and acceptance plan.

What if an old page has no useful replacement?

We first check whether relevant content should be retained. If it has been deliberately retired and no equivalent exists, the old URL should return an appropriate not-found or gone response rather than redirect to an unrelated page.

Can you promise that traffic will not change?

No. We reduce avoidable migration defects and verify the agreed mapping and technical behavior. Search engines still need to process the changed site, and reporting comparisons must account for missing data and other changes.

Can you assess a migration when the old website is unavailable?

Available URL exports, public titles, backups, logs and reporting can support part of the review. We clearly mark missing page bodies or an unknown cutover date and avoid inventing old content or claiming an exact historical comparison.

Relevant work and guidance

Explore the next decision.

Website redesign and existing search routes
Decisions to make before changing content and navigation.
Hosting and server migration
Plan application, storage and cutover dependencies.
Technical SEO repair after a move
Investigate confirmed redirect, canonical and indexing defects.

Start a conversation

Share the context for your project.

Share the current and proposed platforms, any known launch date and the old sitemap or public content export if available. Keep private records and credentials out of the enquiry.

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Start with the real constraint

What needs to work better?

Share the product, platform or workflow that needs to be built, modernised or made easier to operate.

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