Inventory before editing
Export indexed URLs, landing-page traffic, enquiries, backlinks, metadata and internal links. Database page counts alone do not reveal which content is valuable.
Decide preserve, combine or retire
Keep pages with clear demand, combine overlapping material into one stronger destination and retire obsolete content only with an intentional redirect or gone response.
Advertising placementResponsive in-article placement after the second sectionDesign preview only · live AdSense is restricted to production Insights pages.
Map every changed URL
A redirect map should be reviewed before launch and tested after deployment. Redirecting everything to the homepage wastes relevance and creates a confusing visitor journey.
Measure after release
Monitor crawl errors, indexing, rankings, landing-page traffic and form completion for several weeks. Migration is complete when the new system is stable, not when the design first appears online.