A practical framework for cleaning content during a website migration

Written from operating and development evidence. Adapt the principles to the risk, authority and scale of your own system.

Classify by current value

Review traffic, enquiries, backlinks, accuracy and strategic fit. A page can be old and valuable, or recent and unnecessary.

Several thin pages answering the same question should become one stronger resource with a clear URL and internal links.

Preserve facts and useful intent, but update examples, screenshots, claims, calls to action and structure for the current business.

Record the old URL, decision, new destination, metadata and redirect. This makes launch verification and later SEO diagnosis far easier.

Bring the context and we will identify the useful first decision.