Classify by current value
Review traffic, enquiries, backlinks, accuracy and strategic fit. A page can be old and valuable, or recent and unnecessary.
Consolidate repeated intent
Several thin pages answering the same question should become one stronger resource with a clear URL and internal links.
Advertising placementResponsive in-article placement after the second sectionDesign preview only · live AdSense is restricted to production Insights pages.
Rewrite rather than copy
Preserve facts and useful intent, but update examples, screenshots, claims, calls to action and structure for the current business.
Keep a migration ledger
Record the old URL, decision, new destination, metadata and redirect. This makes launch verification and later SEO diagnosis far easier.