01

Same website, different quotes?

Suppliers may be pricing different work. Start with the customer task: requesting a quote, booking a visit or buying a product.

AI illustration
02

Count journeys, not just pages

List the important page types and actions.

A catalogue and a brochure site can have the same page count but different requirements.

03

Assign the content work

Agree who supplies copy, images and translations.

Mark what will be reused, rewritten or created before setting milestones.

04

Describe each connection

List forms, CRM, payments and booking tools.

Explain the expected result and what should happen if a connection fails.

05

Plan for existing URLs

Inventory useful pages and files.

If a URL changes, map it to the right new destination and include redirect checks in the scope.

06

Define how you will accept it

Choose checks you can witness: enquiry delivery, editing, payments, key redirects and a usable handover.

About this story

Define customer journeys, content ownership, integrations, useful URLs and acceptance checks before comparing website redesign proposals.

Editorial review by Mesh Creation ยท 2026-10-03

Further reading

The cover illustration was generated with AI.

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07

Compare the same deliverables

Review scope, exclusions, milestones and support together. Use the full guide's checklist to give every supplier the same brief.

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